Is this the end of press conferences as we know them?
The Difference’s Media Maestro, Jo Willey, shares some key watchouts and best-practice recommendations for those embarking on virtual or hybrid press conferences.
Effective media strategy for the pandemic
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.
Media relations isn’t dead, it’s just changing – and here’s how
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
How to tell stories that make a real difference
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,
There’s nothing “free” about being freelance
Difference team member, Jo Willey, takes a look at attitudes to freelancing and why she thinks freelancers should never work for free.