Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,
Difference team member, Jo Willey, takes a look at attitudes to freelancing and why she thinks freelancers should never work for free.
I’ve wanted to be a journalist since I was 11 years old, playing make-believe with my Granny. I’m one of the lucky ones to have made it. A lot of hard work and determination and I was working on my first national newspaper – the Daily Mail – by the time I was 24. I […]