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After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.