The true value of corporate communication, both as a key strategic function and a core business activity, has been explicitly demonstrated during the COVID-19 pandemic.
Working from home has become the new normal in healthcare and pharma communications. So effective virtual collaboration has become essential, with The Difference Collective ideally positioned to help our clients.
Our team of experienced communications experts has been operating virtually for over three years, putting us in a privileged position of being able to respond immediately to our clients’ needs. Virtual, agile working is baked into our model – every one of us does it by choice, every day. This means we haven’t had to adapt to a new way of working or rapidly learn how to make the most of a new suite of online engagement tools: we’ve been doing this since the organisation was created.
We’ve been able to advise our healthcare clients immediately, calmly and effectively from day one, recommending reassuring ways of expressing and delivering clear and engaging content in this new and challenging context. We’ve been able to speak with authority and direct experience on the best ways of collaborating cross-border and cross-function. In the absence of face-to-face meetings, we know the necessity of transparent, timely and engaging communications and have been able to help our clients execute the very best outreach to their key audiences.
During this pandemic, corporate communications executives have more than demonstrated their worth providing timely, strategic advice. Using our established virtual working resources and processes, we have been able to focus intensely on supporting our corporate communications clients. It has been thoroughly satisfying to play a part in helping to ensure the ongoing management of their stakeholder relationships and to protect their organisations’ reputations.
About the Author
Alex Harrison is a healthcare communications specialist with over 15 years’ experience having worked at GSK, Brunswick and The Brain Tumour Charity. She has developed and delivered successful communication, corporate responsibility and employee engagement strategies, and has a proven track record of providing communications advice to all levels of senior management. Alex heads up our Internal Engagement Specialist Group.