Macmillan Cancer Support has appointed The Difference Collective to help identify and test innovative means to increase revenue beyond its existing fundraising portfolio, to help the charity do whatever it takes to support people with cancer.
The strategic planning brief, which includes insight-gathering and analysis to identify mid to near-term income opportunities, has never been more important as the charity faces fundraising pressure and increased demand for its services, as a result of the pandemic.
Explaining the decision to work with a non-traditional innovation agency, Heather Pearl, Director of Innovation and Commercial Partnerships at Macmillan Cancer Support says, “‘We’re seeking to engage experts across sectors to bring new experiences to our supporters whilst unlocking fresh income streams to support our goals. The team’s ability to fuse diverse perspectives from within health and wellbeing is powerful and we’re excited to see what their deep sector know-how will unlock”.
Angie Wiles, CEO, The Difference Collective reinforced, “This is exactly the kind of work The Difference was set up to excel in. Covid has expanded how people see health and our multidisciplinary teaming approach, which unites broad and deep senior talent, enables us to create ideas that make a meaningful difference to a disease that touches so many.”
Angie Wiles, Founder of The Difference Collective, has worked in healthcare communications for over 30 years, ultimately building one of the most successful UK healthcare consultancies. Throughout her career, she has constantly looked to do things differently and make a difference to the healthcare communications industry.