News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Healthcare communications transformation fatigue webinar round-up
In this article for communications professionals and leaders, we’ve summarised seven key findings and perspectives from the webinar. If you’re interested in more depth on any of these points, please get in touch: we’d love to understand your experiences and share more insights.
Medical Affairs engagement beyond traditional HCPs: 5 key communications actions for the new ICB landscape
The changing world of healthcare is placing new demands on medical affairs and creating new opportunities to make a positive impact. We asked our leading consultants to share best practices they’ve developed and adopted in the new ICB landscape.
Pharma and healthcare transformation: a practical checklist for change communication
We’ve never seen such high demand for support for transformation and change programmes in healthcare. We asked our senior change specialists to share 15 core principles from their latest experience of change communications.
Six key perspectives for healthcare communications action in a transforming world
Change in healthcare today is like the constant motion of tectonic plates, shifting inexorably, setting up new patterns and creating new interactions beneath the landscape. To help process the complexities and be ready for what comes next, we’ve summarised six key trends that we believe provide key context for what comes next in healthcare comms.
Positive Difference in Pharmaceutical Purpose
The ABPI recently unveiled key insights on strengthening the pharmaceutical industry’s reputation and trust. Find out what stood out for us and how now is the time to elevate your impact and narrative with a strength of purpose.
Thriving in the midst of change
The rapid pace of change has prompted many clients to seek our expertise to help craft sensitive internal communications. They want trusted guidance on honest and empathetic employee messaging through organisational restructures, as well as support to navigate tricky communications in challenging times.
