News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
The Difference’s Media Maestro, Jo Willey, shares some key watchouts and best-practice recommendations for those embarking on virtual or hybrid press conferences.
Achieve your breakthrough with a free Collective brainstorm session
Tap into our Collective creativity, experience and know-how with a free 90 minute session.
These sessions are open to all healthcare communications leaders and their teams. Whether you’re a big pharmaceutical company, an agile biotech or a healthcare charity, we’re here to help.
The world of healthcare has changed very greatly in the five years since The Difference Collective launched. Our agile model and talented team have enabled us to keep pace with demand and to evolve our communications expertise and practice to support 106 clients. Thank you to everyone who has been part of our Difference journey and supported our innovative, virtual approach. We look forward to travelling through the next five years and beyond with you all, as the healthcare landscape continues to transform.
The pandemic has shown us how a change in pitching is possible. Angie Wiles shares how a better and different approach to pitching can help clients helps find the right partner, in the right way