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New Report Reveals the Increasing Influence of Communications on Pharmaceutical Leadership & Decision-Making
A new report, ‘Collective Perspectives,’ released by The Difference Collective, has shared insights from senior consultants with nearly 600 combined years of experience on the changing attitudes and challenges facing communications teams in the pharmaceutical industry. The report reveals communications’ critical role in pharma, with 99.9% now seeing communications as integral to business functions.
Change and transformation are established forces in pharma and healthcare today, as in all industries and sectors. Every organisation needs to evolve and move with the times, to keep up with customer, patient and HCP needs. In recent years, the pace, scope and sheer amount of transformation projects have escalated.
At a time when the need and desire for healthcare information from alternative sources are higher than ever before, the Different level communicators on our shortlist have started conversations and prompted actions that will improve and even save lives. Read more in our latest blog.
Meet Eleanor Stanley and find out why she believes health literacy is your best friend when it comes to writing inclusive, engaging and effective health information.
Meet Anneliese Levy and find out how seeing people’s struggles to understand and manage their health while working in the NHS, inspired her to specialise in health literacy to improve healthcare access and experience.