& Views

News & Views

We’re movers, shakers and thought leaders

in healthcare communications

Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.

Me, me and me again!

Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.

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Surge Support – a new buzzword?

We’ve identified a phenomenon we’re calling “surging”. It affects growing and changing businesses, high performing comms teams and successful organisations in large and competitive markets.

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