News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Surge Support – a new buzzword?
We’ve identified a phenomenon we’re calling “surging”. It affects growing and changing businesses, high performing comms teams and successful organisations in large and competitive markets.
Media relations isn’t dead, it’s just changing – and here’s how
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
PR Principles for Life: Get your Client Management shizzle together
After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
Working Differently Works – and is Here to Stay
As we approach the end of the decade, virtual agencies like The Difference Collective are no longer just an idea. They are no longer a pipe dream of a few innovators who knew there was an alternative agency model out there.
How virtual agencies have come of age
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.
Why healthcare charities must rebrand or die
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
