News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Collective principles – in Collective practice!
There’s always an element of fear and self-doubt in launching an untried service model like ours. But we’ve proven that our people may be flexible in how they manage the hours they work, but never the quality of what they do.
The Difference celebrates its Second Birthday in style
As The Difference Collective celebrates its second birthday, founder, Angie Wiles, is full of excitement and optimism. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity”
Working with Influencers: Where to start
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.
How we can make patient centricity more meaningful
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.
Why it’s time to add some colour to the white coats
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.
How to tell stories that make a real difference
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,