& Views

News & Views

We’re movers, shakers and thought leaders

in healthcare communications

Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.

How virtual agencies have come of age

When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.

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Why healthcare charities must rebrand or die

People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.

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