News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
How we can make patient centricity more meaningful
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.
Why it’s time to add some colour to the white coats
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.
How to tell stories that make a real difference
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,
There’s nothing “free” about being freelance
Difference team member, Jo Willey, takes a look at attitudes to freelancing and why she thinks freelancers should never work for free.
The Difference of healthy design
We are delighted to have partnered with the specialist health design agency, Anatomy Health. In this guest blog post, Founder Oliver Childs looks at health literacy and what it means for healthy design.
Internal engagement makes The Difference
Within our Internal Engagement practice, we have members who have built successful careers managing internal engagement and change management programmes both within big pharma and healthcare agencies. We know the challenges you’ll be facing and want to use our experience to help you.
