
News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


How to tell stories that make a real difference
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,

There’s nothing “free” about being freelance
Difference team member, Jo Willey, takes a look at attitudes to freelancing and why she thinks freelancers should never work for free.
The Difference of healthy design
We are delighted to have partnered with the specialist health design agency, Anatomy Health. In this guest blog post, Founder Oliver Childs looks at health literacy and what it means for healthy design.

Internal engagement makes The Difference
Within our Internal Engagement practice, we have members who have built successful careers managing internal engagement and change management programmes both within big pharma and healthcare agencies. We know the challenges you’ll be facing and want to use our experience to help you.

The Difference, for starters
Everyone at the Difference Collective feels a particular affinity with healthcare start-ups. We focus on delivery, not processes, so our start-up clients move quickly and decisively, gaining and keeping a crucial advantage over the competition.
Different strokes for Different folks
Now with over 60 consultants ‘Working Differently’, we are excited to announce the creation of a range of Specialist Groups, comprised of members with particular expertise and skill-sets, who collectively bring untold value to any programme.