
News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


When is an agency not an agency?
The PR Week UK Top 150 Consultancies prompts anticipation and curiosity. But can a virtual collective of freelancers fairly be compared and ranked against conventional agencies?

A Different pitch: How the Pandemic has accelerated a real opportunity for industry change
The pandemic has shown us how a change in pitching is possible. Angie Wiles shares how a better and different approach to pitching can help clients helps find the right partner, in the right way

A year of Delivering Differently
We’re shining a spotlight on how the breadth and depth of our healthcare communications experts are helping our clients make a real Difference.

Collective wisdom – 19 Different ways to view the year ahead
Collective wisdom – 19 Different ways to view the year ahead. These diverse opinions and experiences spring from our everyday work, life and curiosity about healthcare.

Trending Towards 2022
The Difference Collective’s top five trends for communications, healthcare and the world of work in 2022.

Santa to begin delivering differently for The Difference Collective
The Difference Collective can reveal their latest new joiner. Santa Claus will become the 83rd member of the Collective, due to a track record of Delivering Differently for ‘good girls and boys everywhere’.