News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Information, explanation and inspiration 2020
Who do you think has made the biggest Difference through exceptional communications about the COVID-19 pandemic this year? When we asked The Difference Collective’s members this question, it started a fascinating discussion.
Pharma needs a different dialogue on long-COVID patient engagement and support
Nine months into this pandemic, there remains a vast disconnect between patient experiences, national guidelines, understanding and support for long-COVID patients across the UK.
The Difference Dialogues: Preparing Differently in an Upended World
The Difference Dialogues is a monthly series exploring key issues facing the pharma and healthcare industries. Brought to you in partnership with issues, crisis and reputation specialist Rod Cartwright and crisis simulation experts Polpeo.
Global virtual team working: best practice from the front line
In global communications, remote working has always been part of the game. Managing and collaborating with teams in different countries and time zones, with different healthcare rules and regulations, just serves to make the job more diverse and challenging.
Agility wins out in medical affairs
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
Effective media strategy for the pandemic
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.
