News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Global virtual team working: best practice from the front line
In global communications, remote working has always been part of the game. Managing and collaborating with teams in different countries and time zones, with different healthcare rules and regulations, just serves to make the job more diverse and challenging.
Agility wins out in medical affairs
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
Effective media strategy for the pandemic
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.
Corporate communication is a core need in a crisis
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
Creative, daring and resourceful work for charities and patient groups
The latest Charity Digital Skills report has shown that COVID-19 has driven digital change across the charity sector. Two thirds of respondents are delivering all their work remotely, which highlights how charities have had to react quickly and embrace what digital has to offer.
The five best things about being intentionally virtual
The Difference Collective was built from the start to be virtual. We pioneered and honed our approach before COVID-19 forced everyone else to join us. We won’t be going back to the office, because we’ve never had one. For our team, it’s a way of working that benefits everyone – members and clients alike.
