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We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.