News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
The five best things about being intentionally virtual
The Difference Collective was built from the start to be virtual. We pioneered and honed our approach before COVID-19 forced everyone else to join us. We won’t be going back to the office, because we’ve never had one. For our team, it’s a way of working that benefits everyone – members and clients alike.
Spot the Difference: our reformation branding
Established, strong and purposeful… the rich navy blue background of our new brand design reflects the qualities of talent, confidence and experience that The Difference Collective’s team has demonstrated in three successful years of growth and delivery for leading clients.
Why accessibility must be part of your digital strategy
When it comes to brainstorming marketing ideas and developing communications plans, how comprehensively do companies take into consideration accessibility – how a person with a disability can access a website, system or application and also how positive their experience is while using it and consuming its content?
And the winner is… Zoom!
This year’s prestigious Communiqué Awards, like many other events, has gone virtual. Two of our members, Angie and Stuart, who are fresh out of their judging chairs, have come up with some of their very own winning categories to celebrate this year’s awards going virtual.
How medcomms has risen to the COVID-19 challenge
Three of our medcomms specialists, Becky Jones, Susan Cuozzo and Karen Lipworth reveal some valuable – and rather unexpected – insights into how the health and pharma industries are rising to the COVID-19 challenge.
Three changes in Different times
Healthcare and pharma communications have changed as a result of the COVID-19 pandemic. Here, we share our Collective insights into three influences and innovations that we believe will stick.