News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
COVID-19 Crisis Communications Best Practice
With the reality of the COVID-19 pandemic impacting our lives and work, we’re reflecting on crisis communications and business preparedness best practice and how they can help us all to navigate our communications in these unprecedented times.
Crafting COVID-19 communications
Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.
IR35: Friend or Foe?
Find out what the new IR35 legislation means for freelancers and clients, and how The Difference Collective is navigating the changes.
Book Review: Communicate in a Crisis
In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.
Book Review: It Doesn’t Have to be Crazy at Work
“Crazy at work” seems to have become the new normal. Our workday is sliced into tiny, fleeting work moments by an onslaught of distractions, while we’re unhealthily obsessed with growth at all costs.
Book Review: The Win Without Pitching Manifesto
In her drive to work differently, Founder Angie Wiles is always looking for fresh takes on routes to success. In her recent reading, she found three gems. Here’s the first, The Win Without Pitching Manifesto by Blair Enns.
