News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Creatives drive comms in times of crisis
As we help our clients navigate these uncertain times, we’re seeing creativity coming into its own. Here are our highlights of how creativity is being used to great effect during this pandemic.
We’re here to help in Different times
At this strange and challenging time, we’re checking in with clients and friends to asking how we can help.
5 ‘health check’ tips to keep brands fighting fit
In the first of our series of health checks with a difference, we share five ways to help brands survive – and then thrive – when the recovery inevitably comes.
COVID-19 Crisis Communications Best Practice
With the reality of the COVID-19 pandemic impacting our lives and work, we’re reflecting on crisis communications and business preparedness best practice and how they can help us all to navigate our communications in these unprecedented times.
Crafting COVID-19 communications
Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.
IR35: Friend or Foe?
Find out what the new IR35 legislation means for freelancers and clients, and how The Difference Collective is navigating the changes.
