Our Expertise

Delivering Differently
for your healthcare brand or organisation

Everything we do is designed to deliver outstanding results and give clients access on demand to leading, proven, specialist healthcare communications consultants with exactly the right skills and experience for the task.

The Difference Collective brings you leading clinical writers, content developers, designers and creatives, consumer, prescription and corporate PRs, digital, animation and video specialists, social media strategists, journalists, internal comms, health literacy and media relations experts and healthcare project leaders.

You can pick the people and expertise you need for any project, team role, event, campaign, launch, deliverable or programme. We deliver and flex the precise mix of specialist skills and project management on demand for you, with no excess baggage and no time wasted.

Meet our Differentiators

They each take the lead on an area of healthcare comms expertise, drawing together a skilled team of like-minded specialists to keep our knowledge and practice up-to-the minute, so we can deliver for clients in a truly differentiated way.

What do you need help with?

A communications strategy and programme that packs a punch
A new brand identity, vision and guidelines
To launch a product or brand to a deadline and budget
To conceive, plan and execute an internal change management programme
To prepare for potential issues looming on the horizon
Effective management for a live crisis situation
Planning and delivery of a standout social media campaign

A website built from scratch
To generate awareness and interest among potential investors and partners
To improve staff skills with tailored comms and PR training
Effective traditional media relations to achieve targeted, first-rate coverage
Top-notch written materials - press releases, Q&As, media reports, white papers, MOAs or anything else

Our specialist expertise

Delivering Differently to match your priorities

Choice – you get the pick of the best, most talented healthcare comms people around to deliver what you need with no excess baggage. Custom-built team? Consultant with precisely matched experience? You’ve got it.

Collectivity – you get access to different people with specific skills who can deliver what you need when you need it and flex the skills mix as requirements change. Bring in anyone or everyone in our team of 80+ top experts – our Collective chemistry means we work together brilliantly in any combination.

Speed and agility – you get great value and fast results in competitive and complex markets. We’re purpose-built to be responsive. Every consultant is a proven senior professional at the top of their game. They hit the ground running and get it right first time to meet deadlines and demands.

Excellence – you get differentiation and incredible outcomes, even in challenging markets and with complex campaigns. Both the biggest and most demanding healthcare companies in the world and headline-making start-ups trust us with their critical projects.

Trust – you get senior experts who can elevate your healthcare comms and challenge when they see a better way. Our people engage fully with your priorities. We apply ourselves 100%, adding to your capability and creativity to achieve your goals And if we’re not the best solution for your needs, we’ll tell you honestly.

Workstyle – you get motivated people who work anywhere and anytime. We empower top professionals to escape the tyranny of the 9-5, unleashing the full force of their motivation and energy. We support them with professional tools, resources and industry training, keeping them connected and enabled to do their best work.

Innovative digital experiences

Let us help you find new ways to engage and unite healthcare and medical audiences and peers, using digital technologies in winning ways.

Discover what’s possible beyond tedious webinars and mind-numbing Zooms.

We’ve partnered with the award-winning creative agency Smyle to access their brilliant digital event planning and production capability.

So we can serve up science, innovation and education for you across the world in fresh and effective formats, for audiences from a select few to a community of thousands.