This is the colour of an intentionally virtual success story.
Established, strong and purposeful… the rich navy blue background of our new brand design reflects the qualities of talent, confidence and experience that The Difference Collective’s team has demonstrated in three successful years of growth and delivery for leading clients.
We’ve come of age in that time. We began promoting ourselves modestly as a remote-working, flexible, project-based healthcare communications Collective. Now, we’re pleased to express ourselves with our new strapline “The healthcare communications agency – reformed.” Anything a traditional agency can do for clients, so can we, with an unrivalled breadth and depth of senior talent that’s inherently agile, flexible and able to deliver stellar results with amazing value for money.
We always knew that our intentionally virtual model would differentiate us and empower us to deliver more and better for clients, more quickly. Little did we realise that three years on, our established way of working would become a necessity for all.
In a year when everyone has been on the back foot, scrambling to get online and out of the office and keep things going somehow, we have a distinct advantage. We’ve been set up this way from day one. Our virtual working practices, processes and teamwork are planned, proven and embedded in every brief and project we undertake.
Our new branding reflects the power and flexibility of our Collective connectivity. We bring together leading talent and creativity from a range of specialist healthcare communications backgrounds and skillsets. The nodes and lines that join us form and reform to create the precise capability and outputs that clients want. They represent a constellation of talent, of people who collaborate in a brilliant network.
Our ability to mobilise teams of highly trained healthcare communications specialists at short notice to meet client needs quickly is what sets The Difference Collective apart. Medical writers, behaviour change consultants, biotech experts, digital specialists, media relations experts, creative brains and storytellers – everyone’s ready to seize the latest role or requirement. And we’re plugged in to proven virtual working practices that clients can rely on.
The people, not the place, make The Difference Collective the right choice for your communications. We’re highly selective, so you always get the best people for any kind of job.
Take a look at our new branding and see for yourself how it represents our constellation of connected talent and our purpose-built virtual model.
I’d love to know what you think.
From Angie and everyone at The Difference Collective.
About the Author
Angie, Founder, has worked in healthcare communications for over 30 years, ultimately building one of the most successful UK healthcare consultancies. Throughout her career, she has constantly looked to do things differently and make a difference to the healthcare communications industry.