Effective media strategy for the pandemic

effective media strategy for the pandemic

Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.

Spot the Difference: our reformation branding

Established, strong and purposeful… the rich navy blue background of our new brand design reflects the qualities of talent, confidence and experience that The Difference Collective’s team has demonstrated in three successful years of growth and delivery for leading clients.

Three changes in Different times

Healthcare and pharma communications have changed as a result of the COVID-19 pandemic. Here, we share our Collective insights into three influences and innovations that we believe will stick.

Book Review: Communicate in a Crisis

In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.