There’s a good chance a lot of the people you want to reach can’t understand what you are writing. Health literacy consultant Eleanor Stanley shares what health literacy is, who it benefits and what we, as healthcare communicators. can do to make a difference.
By combining evidence-based health literacy principles and user research, we can make health information more understandable and easier to act on. Find out how from Sally Snow.
When it comes to brainstorming marketing ideas and developing communications plans, how comprehensively do companies take into consideration accessibility – how a person with a disability can access a website, system or application and also how positive their experience is while using it and consuming its content?
This year’s prestigious Communiqué Awards, like many other events, has gone virtual. Two of our members, Angie and Stuart, who are fresh out of their judging chairs, have come up with some of their very own winning categories to celebrate this year’s awards going virtual.
How can OTC brands ensure their digital communications are working as well and as hard as they need to be to navigate the COVID-19 crisis?