Inside a pandemic comms crisis room

Two Collective members, who had roles in Tamiflu communications for drug firm Roche during the swine flu pandemic, take a look back at the harsh reality of crisis comms and what it can teach us all.

Creatives drive comms in times of crisis

As we help our clients navigate these uncertain times, we’re seeing creativity coming into its own. Here are our highlights of how creativity is being used to great effect during this pandemic.

Crafting COVID-19 communications

Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.