Is this the end of press conferences as we know them?
The Difference’s Media Maestro, Jo Willey, shares some key watchouts and best-practice recommendations for those embarking on virtual or hybrid press conferences.
Effective media strategy for the pandemic
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.