Pharma needs a different dialogue on long-COVID patient engagement and support
Nine months into this pandemic, there remains a vast disconnect between patient experiences, national guidelines, understanding and support for long-COVID patients across the UK.
How medcomms has risen to the COVID-19 challenge
Three of our medcomms specialists, Becky Jones, Susan Cuozzo and Karen Lipworth reveal some valuable – and rather unexpected – insights into how the health and pharma industries are rising to the COVID-19 challenge.
Me, me and me again!
Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.