Trending Towards 2022

2022 Trends

The Difference Collective’s top five trends for communications, healthcare and the world of work in 2022.

Agility wins out in medical affairs

When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.

Creative, daring and resourceful work for charities and patient groups

The latest Charity Digital Skills report has shown that COVID-19 has driven digital change across the charity sector. Two thirds of respondents are delivering all their work remotely, which highlights how charities have had to react quickly and embrace what digital has to offer.

The five best things about being intentionally virtual

The Difference Collective was built from the start to be virtual. We pioneered and honed our approach before COVID-19 forced everyone else to join us. We won’t be going back to the office, because we’ve never had one. For our team, it’s a way of working that benefits everyone – members and clients alike.